Ancestors of the great Sioux warrior Crazy Horse have won a major battle in their war against an American brewery.

John W. Stroh III, of the Stroh Brewing Company (which brews Crazy Horse Malt Liquor), agreed to settle part of the lawsuit with 63-year-old Seth Big Crow, a descendant of Crazy Horse and administrator of his estate. As part of the settlement Big Crow received 32 Pendleton blankets, 32 braids of sweet grass, 32 tobacco twists and Seven thoroughbred race horses.

Stroh also made a public apology and a peace offering at Sinte Gleska University on the Rosebud Sioux Reservation.

Big Crow has stated that the lawsuit wasn’t about getting money but getting the name of the Sioux Warrior off the bottle of liquor. “This is a victory for all Native Americans,” said Seth Big Crow. “Time and again, we have asked them to stop using the name of our grandfather, but they chose to ignore us. Italian people rightly don’t like to be associated with gangsters, and Indian people don’t want our spiritual leaders wrongly associated with alcohol,”

A statement released on the Crazy Horse estate Website said, “This is a historic victory in the battle to protect the name of Crazy Horse and the cultural property of all tribes. This settlement recognizes the important role of Tribal Customary Law in protecting indigenous Intellectual Property and sends a strong message that people cannot just take Indian cultural property and use it without permission.”

Today, over one hundred products or businesses use the name Crazy Horse, including Liz Claiborne Inc., Doc Marten and an online casino. The malt liquor was sold in 32 states.

Crazy Horse won fame when he and his warriors defeated General George Custer’s 7th Cavalry at the Battle of the Little Big horn on June 25, 1876. Several years ago, work on a gigantic statue of Crazy horse began in the Black Hills. Seth Big crow was there for the unveiling of the partially finished statue. Asked about how he felt at the ceremony, Big Crow joked, “I thought, oooh! what a big statue.” Getting serious, he continued, “Those four guys up there (Mount Rushmore) have never been to the Black Hills, they don’t belong up there.”

Seth Big Crow’s grandfather, Henry Big Crow, was the first cousin of Crazy Horse.